MIPIM, Cannes

MIPIM, Cannes

At MIPIM in Cannes, France, WallStreet was used as the base system for the trade show booth of Stockholm Business Region from Sweden. With a wall height of 10 feet, the vertical nature of the walls was emphasized by the integration of brown cardboard pilasters. These elements also served as dividers between the Swedish Innovations on display. On the front, shelves were integrated to display said innovation, with one weighing in at 88lbs.

On one side of the booth the wall system is utilized to hold a 550lbs LED screen. To bear the weight of the screen modifications to WallStreet had to be made where the “screen wall” is integrated into the main wall. 

On the backside, storage was integrated. 

Building time for this project was 3 days with a crew of 4. All walls were set up within one day.