The Dragon at the House of Rituals
In 2023 Dutch Creative Agency LIGANOVA Netherlands B.V. asked us to assist with the creation of a Chinese Dragon for an upcoming campaign for the cosmetic company Rituals in Amsterdam: 15m/49ft long and mounted to the ceiling. Needless to say, we were happy to help!
In order to achieve the distinct look the client had in mind we used Re-board®, an excellent material to create segments that can easily be mounted to the ceiling due to the low weight and high stability. Furthermore, the segments could be rotated and adjusted in any direction due to an integrated connecting system between the segments. Slots were cut to hold the dragon’s scales made of printed paper. All of it was developed, prototyped and tested in our facility in the Greater Vancouver Area. After testing, production and installation took place in the Netherlands.
The project turned out to be a huge success, showing not only what lightweight structures made of engineered paperboard can do, but also showcasing global design and local production in the best possible way.
